InsideTracker – Monthly Newsletter Launch
Lifecycle Content Strategy, Email Design, & Cross-Team Collaboration
Overview
InsideTracker identified a gap in its mid-funnel lifecycle strategy, particularly for B-Leads (11–90 days old) who require ongoing education and brand touchpoints. I designed and developed a monthly, science-driven newsletter intended to engage leads, support retention, and connect InsideTracker to the everyday health conversations happening in the world.
With the success of these emails, we then started to send them to members as well.
Why We Used Collage-Style Imagery to Differentiate the Newsletter
To make the monthly newsletter feel fresh, engaging, and distinct from the core InsideTracker brand emails, we intentionally introduced a collage-style visual system. We wanted this project to have a more approachable tone, and we would be discussing more controversial topics. We wanted to give this section of our brand a difference voice and look to reflect that.
