BRAND REBOOT
BRAND REBOOT
Selling With Celebrity
In his 21st pro season, at the ripe-old-age of 43, Tom Brady won his seventh Super Bowl ring. It was unexpected and unheard of.
Luckily, we were prepared.We were given a complete creative overhaul of his personal health and wellness company during the epic run. So, as Tom’s success brought more eyeballs and consumers to the brand, we were ready with campaigns spotlighting the everyday people whose lives the program was truly changing.
Goal: Take new branding and execute throughout packaging, website, email campaigns, social media, apparel, and so much more.
TB12 wanted to shift their image from being a “celebrity lifestyle brand” centered around Tom, to a proven, integrative approach to health and wellness. With that shift came new brand guidelines and a focus on educational content around their performance and recovery methods.
At first glance…
Here is an example of their old branding. A lot of their content was focus around Tom Brady and flashy imagery. They featured many different CTA’s and a lack of focus on the content itself.
The updates
A stronger focus on content, leaning away from the flashy lifestyle photos.
Adding in their new branded colors for a splash of brightness.
Mobile friendly buttons.
A clear, clean focus on products at the end.
