At InsideTracker, I was the Marketing Design Manager. I worked really closely with the marketing, design, and engineering teams every day to keep our brand consistent and make sure our campaigns actually connected with people. 

A big part of my role was balancing scientific accuracy with approachability. I took all those complex, number-heavy data points and turned them into designs that actually felt intuitive and easy for people to understand and use.

One of the things I’m proudest of was building a complete design system just for our newsletters and all the other email templates we used. It brought the same clean, on-brand look and feel across every single email we sent out, made the whole process way more efficient, and let the team crank out polished campaigns without reinventing the wheel every time. That system ended up being a game-changer for our email marketing and carried over nicely to the rest of our digital work too.

On a daily basis I was creating everything from websites and emails to social graphics, print pieces, and eCommerce pages. It was a mix of coming up with creative concepts, doing the hands-on design work, and keeping the whole team aligned. The tools I used every day were Figma, HubSpot, Builder.io, the Adobe Creative Suite, and Slack.