Newsletter
Newsletter
ABOUT
InsideTracker identified a gap in its mid-funnel lifecycle strategy, particularly for B-Leads (11–90 days old) who require ongoing education and brand touchpoints. I designed and developed a monthly, science-driven newsletter intended to engage leads, support retention, and connect InsideTracker to the everyday health conversations happening in the world.
With the success of these emails, we then started to send them to members as well.
Goal: Member engagment
time to collage
To make the monthly newsletter feel fresh, engaging, and distinct from the core InsideTracker brand emails, we intentionally introduced a collage-style visual system. We wanted this project to have a more approachable tone, and we would be discussing more controversial topics. We wanted to give this section of our brand a difference voice and look to reflect that.
Open Rate Increased by 15%
Rising from around 38% to 43.7% year-over-year
THE RESULTS
Unsubscribe Rate Reduced by 10%
Down to 0.28%, reflecting more relevant and personalized member communications.
Click-Through Rate Up by 5%
Now at 2.1% on main newsletter sends