A Built World investment fund partnering with forward thinking operators and builders investing in real estate, operating and technology companies.

About the brand

Legacy Capital Ventures is a private equity firm headquartered in Shrewsbury, MA, partnering with forward-thinking operators and builders to invest in the built world.

Focus areas include prop-tech, con-tech, industrials, logistics, manufacturing, real estate technology, cybersecurity, SaaS, supply chain tech, and select B2B/B2C opportunities across the United States.

The needed brand guidelines, presentation templates, logos, and a website design.

View Live Site

Building a brand with SmartEquip

I got the opportunity to help with one of Legacy Capital’s clients SmartEquip. SmartEquip is a software network which operates a procurement network channel delivering web based equipment lifecycles support for more than 600 construction equipment brands and suppliers. 



They needed help transforming the platform from a software ship to a Hybrid Saas Network, and with that, they need a new brand book. With this brand book, I helped them with some wire framing and web designs to make their platform come to life.