WIN 'EM BACK
WIN 'EM BACK
InsideTracker needed a way to re-engage members who had fully expired and were now experiencing a degraded version of the product or just fully cancelled their membership.
I designed a multi-touch winback workflow that directly addressed churn drivers, highlighted the loss of value in an expired state, and used targeted offers to encourage re-purchase.
We also hit them with in app messaging as well as targeted paid socials ads.
Goal: Win ‘em back!
REACH BEYOND THE INBOX
We found that many lapsed members no longer check emails from InsideTracker (or they've unsubscribed/filtered us off). Paid retargeting puts our offer directly in front of them while they're scrolling social feeds, searching Google, browsing the web, or using apps — catching them in everyday digital moments when they're most receptive.
the results
This campaign proved paid social retargeting supercharges email-only win-backs — the combined omnichannel approach drove ~2.3x more reactivations than email alone in our test split.
Members who returned showed higher early engagement:
62% synced wearables within 30 days (vs. 41% new signups).