Train like a boxer.

EverybodyFights is a boxing‑inspired fitness gym brand founded by professional boxer George Foreman III. EverybodyFights is the only authentic boxing-inspired group fitness brand modeled after a real boxer’s training camp. Our class series incorporate every aspect of training camp, from boxing technique and conditioning to yoga and recovery.

Our mission is to make you the best fighter you can be, in the ring and in life. EverybodyFights is here to serve as your second home by providing you with the best classes, trainers and facility, which combines the grit of a traditional boxing gym with the luxury of a modern studio.


As their Creative Director for more than 5 years, I created the branding from inside the four walls, email campaigns, apparel, signage, product cards, photograph, and so much more.

Goal: Create a brand which is the perfect mix of grit and luxury.